Brand identity design
I've done a lot of brand identity design and I've been interested in brands forever, so I think I never get tired of designing them. On this page you can find a few examples.
Louhos
Louhos Digital is a digital marketing and web service company from Turku, Finland, and also my former workplace. I worked there as an art director.
My job was to:
Create a logo package and whole visual identity for the company that changed its name from Viestintäliiga to Louhos Digital.
Prepare new social media and marketing photos and presentations for Louhos
Help UI-designers and developers to implement a new look for the new website
Fun fact:
At Viestintäliiga, we brainstormed a name for the new company and I came up with the idea of Louhos!
Kaista
Kaista is an end-to-end solution that streamlines how businesses order and manage taxi ride permits for their employees. It provides a management system for digital travel permits that enable prepaid taxi rides, eliminating the need for cash or receipts. Kaista offers separate web and mobile applications tailored for businesses, passengers, and taxi drivers.
My job was to:
Do market research
Create a brand identity, a visual guidelines and a brand book for the new taxi service
Build a component library for Figma and the customer's use
Prepare marketing photos and videos for Kaista's marketing use
Ensure that the brand looks uniform in all channels
Cooperate with the client, UX designers, developers and marketing partner representatives.
Fun fact:
At Taiste, we brainstormed a name for the company and I came up with the idea of Kaista!
Taiste Brand Book
I designed the 50+ page Brand Book for my former employer Taiste using mostly existing brand elements. The visual identity of Taiste was already designed for the most part, but in this project I myself was able to define, for example, the use of graphic elements and design the icon library from scratch.
Billebeino Brand Book
Billebeino is a Finnish clothing brand whose front man is former NHL hockey player Ville Leino. My job was to create a light Brand Book for Billebeino's sales purposes based on the existing look. In addition for that, I wanted to create a completely new graphic element for the presentation and it is presented here.
Asfalttikallio Brand Book
Someone else had designed the logos and colors, but I developed typography and graphic elements and created a brand manual from existing materials.
In many of my projects, I've also worked with brand messaging and customer research, in addition to visual work.
Niki Laaksonniemi