Brand identity design
I've done a lot of brand identity design, but often these projects have been limited to a logo package and basic brand elements for budget reasons. I've been interested in brands forever, so I think I never get tired of designing them. On this page you can find a few examples.
BRAND
BRAND
Louhos
What is it?
Louhos Digital is a digital marketing and web service company from Turku, Finland, and also my former workplace. I worked there as an art director.
My job was to…
Create a logo package and visual guidelines for the new company
Prepare new social media and marketing photos for Louhos
Help UI-designers and developers to implement a new look for the new website
Fun fact:
At Viestintäliiga, we brainstormed a name for the new company and I came up with the idea of Louhos!
Kaista
What is it?
Kaista is an end-to-end solution that streamlines how businesses order and manage taxi ride permits for their employees. It provides a management system for digital travel permits that enable prepaid taxi rides, eliminating the need for cash or receipts. Kaista offers separate web and mobile applications tailored for businesses, passengers, and taxi drivers.
My job was to…
Do market research
Create a brand identity, a visual guidelines and a brand book for the new taxi service
Build a component library for Figma and the customer's use
Prepare marketing photos and videos for Kaista's marketing use
Ensure that the brand looks uniform in all channels
Cooperate with the client, UX designers, developers and marketing partner representatives.
Fun fact:
At Taiste, we brainstormed a name for the company and I came up with the idea of Kaista!
Fredrik
What is it?
Bar Fredrik is a bar in Turku, Finland, and its mascot is a chatty gentleman named Fredrik.
My job was to…
Design the logo package and basic brand elements for the new bar
Design the bar's street-level window coverings and signs
Design a few social media images
Design some print products, such as coasters and drink lists
Most of the brand identity design projects I've done have been small or medium-budget tasks. I have still hunger to do a big-scale brand identity project in my career.